Leading with Vision and Purpose
Our story would be incomplete without the leaders who brought it to life. Shashikant Mehta, a visionary with a photographer's eye and a deep love for nature, combined design aesthetics with solutions inspired by the world around us. His creativity is reflected in his work, such as the iconic "Mount Kailash" book, a gift to Narendra Modi. Under his leadership, we solved for both form and function.
The torch was passed to Bandish Mehta, who continued the legacy by enhancing the physical comfort of our bags. A fitness enthusiast and cyclist, Bandish's leadership saw the introduction of ergonomic designs that prioritize user comfort.
In the digital age, Darsh Mehta expanded our presence across e-commerce platforms, focusing on mental comfort through the design of "stress-saving" organizational solutions in our bags. With his passion to deeply understand user behaviours, we are able to address the unnoticed challenges of our customers through our new-age designs. With his leadership, we entered a new era, infusing modernity but ensuring our core values remain intact.
It All Began With A Problem
In 1959, we set out on a mission to solve a growing problem faced by many—a lack of portable, organized storage. Our solution? Functional wardrobe organizers that made life easier. From that first step, we kept our focus on customer needs, expanding into new collections. In 1965, we introduced school bags, in 1969 tote bags, in 2001 duffel trolleys, and in 2003, laptop backpacks. With every product, our mission remained clear: solving customer problems with functionality at the core.
Durability: Our Path to Sustainability
Built to Last, Built for the Future. Our commitment to sustainability is closely tied to the durability of our bags. By creating products that are designed to endure, we ensure that our customers can use them for years, reducing the need for frequent replacements. This not only saves our planet's resources but also contributes to a more sustainable future—one durable bag at a time.
Mission
To equip every urban commuter with travel gear and bags that are functional, innovative, reliable, and ergonomically designed for everyday journeys.
Vision
To become one of India’s Top 10 luggage brands by 2030, driven by innovation, quality, and a commitment to enhancing every journey.
10,000+
Products Developed
Over The Years
2000+
Retail Outlets
5000+
Corporate and Institutional Clients
72%
Returning Customers
